September 2005
Digital Video Auctions . . . The latest in auction sale technology!

How many people did you have at your last sale? One-hundred? Five-hundred? How about one-thousand or more? Imagine the people sitting at the auction ring being only a fraction of your viewing audience. That is exactly what is happening now around the country. We are talking about a Digital Video Auction, broadcast "live" via the internet, brought to you by DVAuction Services, specialists in livestock auctions. This cutting edge technology is the wave of the future for all types of auctions including livestock, auto-mobiles, machinery, antiques, and anything else that can be sold at an auction. Potential buyers and bidders pre-register and receive a buyer’s number. This means that DVAuction has pre-qualified them as viable, potential buyers at your sale. Then on sale day, DVAuction sets up a digital video camera to broadcast "live video" of the actual animal as it turns in the sale ring. They plug into the auctioneer’s sound system, and the audio is also broadcast "live" across the internet. The bidders and buyers sitting at home hear your auctioneer; they see your livestock; they bid, and they buy!!! Here is how it works. Bidders hear and see an animal on which they want to place a bid. They click the "Place Bid" icon on their computer at home. Instantly, a message is sent to the computer at the sale notifying the personnel from DVAuction that a bid has been submitted and gives the name of the person bidding. The bid is turned in to the auctioneer and the bidder is notified with a message back that they are the current "active high bidder." If someone else at the sale bids higher, another icon is clicked and the internet bidder receives an instant message at home that he is "out." At that point, he can bid again, and the process starts over again. All of this happens in an instant! It is just as fast as sitting at the auction, in person, and placing your bids. When the animal is sold to someone sitting at the sale, a message goes to all bidders on the internet notifying them that the bidding is closed and the animal has been sold. If the DVAuction bidder has the winning bid, a message is sent instantly to tell them that they have purchased the animal. Many times the bidding war is going on between internet bidders only. In that case, each time a bid is accepted over the internet from one bidder, the other active bidders receive an automatic message that they are "out" and need to bid again in order to be the contending bidder. This process is conducted on high-speed/broad-band internet services, like DSL, Cable, Satellite, or T-1 lines. This insures instant responses back and forth between the bidders and the DVAuction personnel on site at the auction ring. It does not impede the momentum of the sale. It does offer a convenience for buyers, and it offers greater profits for sellers from a  larger bidding and buying audience. Currently, many livestock producers are using the DVAuction service to broadcast their sales of horses, mules, cattle, goats, and other livestock "live" on the internet. Log on to www.dvauction.com and you can watch some of these sales "live" and see for yourself how easy it is to buy and sell livestock on-line. Contact Greg with DVAuction at (270) 227-2373 or e-mail him at This e-mail address is being protected from spambots, you need JavaScript enabled to view it for more information about opening up your next auction to literally thousands of potential bidders and buyers, "live," on the internet, at DVAuction.com.