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How many
people did you have at your last sale? One-hundred? Five-hundred? How
about one-thousand or more? Imagine the people sitting at the auction ring
being only a fraction of your viewing audience. That is exactly what is
happening now around the country. We are talking about a Digital Video
Auction, broadcast "live" via the internet, brought to you by
DVAuction Services, specialists in livestock auctions.
This
cutting edge technology is the wave of the future for all types of
auctions including livestock, auto-mobiles, machinery, antiques, and
anything else that can be sold at an auction. Potential buyers and bidders
pre-register and receive a buyer’s number. This means that DVAuction has
pre-qualified them as viable, potential buyers at your sale. Then on sale
day, DVAuction sets up a digital video camera to broadcast "live
video" of the actual animal as it turns in the sale ring. They plug
into the auctioneer’s sound system, and the audio is also broadcast
"live" across the internet. The bidders and buyers sitting at
home hear your auctioneer; they see your livestock; they bid, and they
buy!!!
Here is how
it works. Bidders hear and see an animal on which they want to place a
bid. They click the "Place Bid" icon on their computer at home.
Instantly, a message is sent to the computer at the sale notifying the
personnel from DVAuction that a bid has been submitted and gives the name
of the person bidding. The bid is turned in to the auctioneer and the
bidder is notified with a message back that they are the current
"active high bidder." If someone else at the sale bids higher,
another icon is clicked and the internet bidder receives an instant
message at home that he is "out." At that point, he can bid
again, and the process starts over again. All of this happens in an
instant! It is just as fast as sitting at the auction, in person, and
placing your bids.
When the
animal is sold to someone sitting at the sale, a message goes to all
bidders on the internet notifying them that the bidding is closed and the
animal has been sold. If the DVAuction bidder has the winning bid, a
message is sent instantly to tell them that they have purchased the
animal. Many times the bidding war is going on between internet bidders
only. In that case, each time a bid is accepted over the internet from one
bidder, the other active bidders receive an automatic message that they
are "out" and need to bid again in order to be the contending
bidder.
This
process is conducted on high-speed/broad-band internet services, like DSL,
Cable, Satellite, or T-1 lines. This insures instant responses back and
forth between the bidders and the DVAuction personnel on site at the
auction ring. It does not impede the momentum of the sale. It does offer a
convenience for buyers, and it offers greater profits for sellers from
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