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“Cowboy” Williams inducted into 
PCA’s Cowboy Hall of Fame

Suzy Lowry Geno

Click to enlarge
Doug “Cowboy” Williams was inducted into the Professional Cowboy Association’s Hall of Fame in January. He has spent much of his life working to preserve the rich heritage of true cowboys.

"You’ve still got a lot of horse people around but there are just not a lot of true cowboys left," Doug Williams explains.

Williams, who most people know simply as "Cowboy," has spent much of his life trying to correct that statistic by helping young people become true cowboys and by working to preserve the rich heritage begun when cowboys worked cattle from the Alabama hills to the broad ranches out West as a necessity for day-to-day living.

Cowboy Williams himself was inducted into the Professional Cowboy Association’s (PCA) Hall of Fame back in January, a fitting honor from the organization he and 11 others began nearly 14 years ago, and which he led for three consecutive years.

At his present ranch "just a ways from" Crossville, where he moved 14 years ago 

to have more land for his longhorn cattle and Paint horses on its 250 acres, and on his previous 60 acre farm at Aroney, between Guntersville and Albertville, Cowboy has always had an arena where he helped train youngsters to rope.

At least 17 of those have gone on to win state championships, including his son, Kevin, and his daughter, Kim.

"When my boy was in the eighth grade, he got in 4-H and he and another boy, Kenny Harris, went to Montgomery and got first and second in calf roping. I carried them to Oklahoma City to the National Finals. The next year he got into high school rodeoing.

"About the time he was in the tenth grade was the first year Alabama could really compete with some of those boys from out West. He qualified for the National Finals four years in a row and then my daughter qualified for the next four years."

Click to enlarge
“Cowboy” Williams and his favorite longhorn bull named Bo.

"We spent our summer vacations for eight years planned around those National Finals: Rapid City, South Dakota; Shoney, Oklahoma; Pueblo, Colorado. We sure enjoyed it. They were great family events."

Cowboy said at times folks would talk about the costs of all the trips and other rodeo expenses. "Kevin went to the University of Tennessee Martin on a full rodeo scholarship….so that probably saved me about $80,000 right there! But it would have been worth it without that."

Kevin, who made the college nationals for four years, now works in business and rodeos some on the side. He and his wife have presented Cowboy and Judy with two much-loved grandsons. Daughter Kim graduated Auburn, married, and is now a computer maintenance engineer in Huntsville.

Cowboy, now 65, has slowed "just slightly." He laughs that he’s "retired" from three different jobs: worked 30 years at Goodyear; shoed horses for about 40 years; and retired from the four broiler houses on his property just last year.

Now he runs 250-300 longhorn cattle, about 25 horses and raises a cross of Ridgeback and Catahoula cattle dogs (a lineage that now includes about 200 puppies which are sold to much appreciative farm and ranch owners.)

Cowboy had gotten "out of the service," several years ago and was riding to work at Goodyear with a friend who was "rodeoing on the weekends. I’d played just about every sport you can imagine except ice hockey. I played world championship ping-pong in the service, handball, squash. Later we played tennis. I played baseball. Then when I came out of the service I played slow pitch softball. We went to the Slow Pitch Softball World Series in Milwaukee.

"Then when I was riding with Terry Willoughby, he got me interested in rodeo. I traded a shotgun for a horse. Then I started breaking horses, too, and doing rodeo on the weekends." (He rode a few bulls and a few broncs but found it was calf roping that was his best skill.) "It was just a hobby at first," Williams notes.

But he started winning, and he started helping others. In addition to helping form the PCA 14 or 15 years ago (to give cowboys in the Southeast a better place to compete) and serving as the PCA’s head for three years, he was also President of the High School Rodeo Association for a couple of years, and Vice-President for "two or three more."

One of the best things about all his travels was learning about the different areas of the country and how things are done. He says a friend in Montana was amazed that he could run as many cattle as he does on as "little" land, with the friend saying that where he lived, it took at least 40 acres per cow.

Cowboy always attends the PCA’s annual meetings (although they’ve had to be moved from Biloxi to Philadelphia, Mississippi since Hurricane Katrina wiped out Biloxi’s arena) but he had no idea he was up for such a big award as the Hall of Fame this year.

At the banquet, held in the convention room of the Four-Star Casino, one of the PCA’s Rodeo sponsors, Cowboy was surprised with a plaque, jacket and just the knowledge and honor that he was inducted into the PCA Hall of Fame.

"It’s just so important for rodeos to continue," Cowboy says. "It goes way back to our heritage. The definition of a cowboy is somebody doing something with a horse and a cow. We’ve got a lot of horse people left but we don’t have a lot of true cowboys left, that really work those cattle with their horses.

"Cowboys put on their boots and hat, saddled their horse, and then had to rope those calves out in the open to work them and doctor them. There weren’t any chutes out on the range. They had to have the skill. We need to keep that heritage alive."

It’s folks like those at the DeKalb Farmers Co-op in Crossville that also instill encouragement, Cowboy explains, as he shops at the Co-op at least three times each week; but the feeling is mutual.

Co-op Manager David Tierce notes when he came to Crossville from Spring Garden nine springs ago, it was Cowboy Williams who encouraged him and welcomed him.

"Of course it’s our goal to keep all our customers happy," Tierce explains. "But Cowboy always has a smile on his face. Around here, it’s like everybody is a family member—not just a customer. And that’s great."

Suzy Lowry Geno is a freelance writer from Blount County.

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Date Last Updated May, 2007